An established automotive blog, originating in 2016, has been experiencing consistent growth in organic search traffic since its inception. Acquired by the current owner in 2018, the blog generates a monthly profit of $1,400 and contains over 260 articles, many of which were created by the original founder. The blog incurs minimal hosting costs at $10 monthly, sharing resources with four other websites. Revenue streams are primarily from sponsored posts, contributing 80.5% to total income, alongside Amazon affiliates (15.5%) and ad placements (4%).
The blog makes money through three main avenues: advertising, sponsored posts, and affiliate marketing with Amazon. The majority of revenue is generated through sponsored content. The site is particularly appealing to digital marketers due to its daily influx of emails from advertisers seeking promotion avenues, offering potential leads for those providing digital marketing services.
The decision to sell stems from the owner’s intent to focus resources on a larger project. This blog is an attractive opportunity for an investor seeking a growing, established platform. Additionally, the business extends post-sale support to ensure a smooth transition for new ownership.
Assets included with the sale encompass domain rights, relevant email accounts, social media accounts, and all website-related files and content. The blog has a moderate social media presence, with 530 followers on Facebook. This business, devoid of physical inventory, is a turnkey operation for any interested buyer in the digital content investment space.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself, or use our new official verification and assessment service. We provide a deep analysis, identify hidden risks, and independently assess the value of the business. Packages start at $1,000. Learn More