This business began as a passion project dedicated to promoting and educating the public about local Michigan beers, wines, and liquors. The initiative aimed to support the local economy by encouraging people to purchase homegrown products and appreciate the hard work behind them. The sale package includes the domain name, website files that will require transfer to a new web hosting account, a recognizable logo, and social media accounts with substantial followings. Operating costs are limited to renewing the domain name and web hosting services. The business generates revenue through merchandise sales, hosting of events and festivals, on-site advertising, and affiliate marketing, including Google Adsense and Amazon affiliate links. Additionally, the business occasionally received invites to festivals and conferences, as well as product samples. The current owners are looking to sell the business due to time constraints and a lack of resources to continue managing and expanding the community. They seek new owners who can revitalize and grow what they have started. This opportunity would suit someone passionate about Michigan's craft beverage industry and experienced in managing online communities. The sale includes various brand assets, domains, marketing collateral, the website's files and content, and social media accounts with significant numbers of followers. Post-sale support will be provided to facilitate the transition. The new owner has the potential to build on the existing foundation and establish a stronger presence in the industry.