The business operates a website focused on providing blog posts and reviews about various health and beauty products. It caters to consumers who conduct thorough research before purchasing, leveraging their need for validation and product legitimacy. The platform capitalizes on the growing demand for reviews and aims to increase revenue by expanding its offerings related to current and relevant topics. However, the website experienced a setback due to a Google algorithm update in May and has been inactive since then. The owner suggests that someone with expertise in SEO could revitalize its search rankings. The business generates income through affiliate programs such as Moreniche, Clickbank, and Shareasale. The owner is selling this venture to fund other projects. It is ideally suited for individuals with knowledge of SEO and affiliate marketing who can enhance its online presence. The sale includes various assets, such as domain names, social media accounts, website files, source code, and content. Though it currently has a minimal social media following, potential buyers are assured of post-sale support. The profit and loss details are documented in an accessible spreadsheet for prospective buyers to review. No physical inventory exists for this digital-focused business.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More