The business was established in 2010, aiming to provide a platform for DJ sets to be streamed globally, eventually becoming a premier deep house music internet radio station. Initially, over 20 DJs streamed live sets, while mixes curated by the founder played when no DJ was live. A notable feature launched in 2014 was an exclusive podcast series, comprising unique mixes from well-known and emerging DJs, which ran weekly for three years and amassed over 4 million downloads. Despite its success, the founder stepped back in 2018, maintaining the station as a self-sustaining project fueled by the used technology. Monetization efforts were minimal to preserve the brand's integrity, with options like Shoutcast’s AD service offering potential, and limited earnings from Adsense. The founder suggests exploring dual streaming options, with ads and ad-free versions, potentially introducing a subscription model for the latter. The business is on sale to find a new owner who can elevate its potential or to be shut down if such an owner isn’t found, as the founder has moved to other ventures. Ideal buyers are those involved in streaming or the music industry, with skills to monetize the audience effectively. Assets for sale include numerous domain names, social media accounts, a custom-built CMS, and a massive mailing list. The business enjoys significant social media and industry network reach, with included post-sale support ensuring a smooth transition for innovation and growth.