Valera, a veteran in the delivery business since 2010, recently developed a food delivery marketplace akin to platforms like GrubHub and Takeaway.com. However, they shifted focus to other food delivery solutions, leading to halting the marketplace project despite it going live. This marketplace was designed to list various restaurants, allowing clients to order directly from them. Highlighting a characteristic of marketplaces, the initiative aimed to capitalize on their potential to become major internet presences with proper initial user engagement. The operation model is rooted in building relationships between restaurant partners who offer delivery services and consumers looking to order food. This B2B2C approach entails advertising efforts to connect both sides effectively. The marketplace requires a dynamic interplay between restaurant partners and consumers, with an emphasis on facilitating seamless food orders. Financially, although the platform was launched, it lacked promotional efforts as the focus pivoted away from the project soon after. The sellers note that all aspects of the existing framework can be altered post-transaction, indicating flexibility and adaptability of the project's components. Overall, while the marketplace has foundational elements akin to major players in the industry, it remains largely undeveloped because project priorities were redirected elsewhere.