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ecommerce

Currency:

Maidenhead Aquatics Ltd

Fishkeeper.co.uk provides information, products, and services to help fish enthusiasts take care of their aquatic pets. The site offers a wide range of products for sale, as well as expert advice and community forums for fishkeepers to connect and share information.

Ecommerce Business Off-Market
OFF-MARKET
Estimated Valuation

USD $22,246,400 - $27,190,050


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Service Fee: 2.5%
Key Products & Services Used

Google Analytics

Magento

PayPal

Platform
PHP 7
Analytics & Tracking

21 Results

CrazyEgg

Crazy Egg provides visualization of visits to your website.

Google Analytics

Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

Google Analytics Classic

Classic Google Analytics - sites that are using non-universal analytics code.

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

Google Analytics Enhanced Ecommerce

Collect enhanced eCommerce data with Google Analytics.

Hotjar

A heatmap, survey, feedback and funnel application.

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

Facebook Signal

Journalists use Signal to surface relevant trends, photos, videos and posts from Facebook and Instagram for use in their storytelling and reporting.

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

PayPal Marketing Solutions

Get powerful marketing tools designed to help increase your sale. Includes PayPal Credit, Fast Checkout and Venmo Accept options.

holdonstranger

Behavioral Popups system for eCommerce.

Global Site Tag

Google's primary tag for Google Measurement/Conversion Tracking, Adwords and DoubleClick.

Facebook Conversion Tracking

Conversion tracking functionality from Facebook, allows a user to track advertisement clicks.

Cloud IQ

Shopping Cart Abandonment Software.

ConvertCart

eCommerce Revenue Optimization Company.

dotdigital Engagement Cloud

Email marketing software solutions & bulk email campaign services. Previously dotMailer.

Google Analytics 4

Google Analytics 4 formerly known as App + Web is a new version of Google Analytics that was released in October 2020.

Google Conversion Linker

Detects the ad click information in your conversion page URLs and stores this information to associate an ad click with a conversion.

Google AdWords Conversion

Adwords conversion tracking code.

Mouseflow

Mouseflow records videos of your site visitors and generates heatmaps highlighting areas users are clicking, scrolling and ignoring.

Attentive

Mobile marketing platform utilizes artificial intelligence to enable large-scale, personalized email and SMS campaigns. It offers features tailored to enhance user engagement and campaign effectiveness.

Ecommerce Tools

19 Results

Pound Sterling

The website uses the ÂŁ symbol on its website - meaning it may accept payment in this British currency.

Royal Mail

Publicly owned postal service company from the UK.

Craft Commerce

Flexible e-commerce platform for Craft CMS.

PayPal Button

This page contains content from PayPal which includes checkout buttons.

Magento 2

Magento ecommerce solution version 2 rewrite.

Magento

Hosted and self hosted eCommerce CMS system. Owned by Adobe and now rebranded as Adobe Commerce.

PayPal Checkout

PayPal's checkout.js integration method.

PayPal Express Checkout

Express Checkout eliminates one of the major causes of checkout abandonment by giving buyers all the transaction details at once, including order details, shipping options, insurance choices, and tax totals.

Magento 2 Community

Community Version of Magento Version 2.

Magento 2.3

Version 2.3 of Magento 2.

Klarna

Klarna Checkout takes the tries to take the hassle out of buying on mobile devices.

Visa

The website accepts payments with Visa.

MasterCard

The website accepts payments with MasterCard.

American Express

The website accepts payments with American Express.

PayPal

The website accepts payments with PayPal.

Japanese Yen

The website uses the ÂĄ symbol on its website - meaning it may accept payment in this Japanese currency.

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

Maestro

The website accepts payments with Maestro.

Euro

The website uses the € symbol on its website - meaning it may accept payment in Euros.

Marketing Tools

10 Results

1and1 Email Solutions

Professional email hosting solutions for individuals and businesses from 1&1.

Microsoft Exchange Online

A rich hosted Exchange environment for every user without having to manage a server.

SPF

The Sender Policy Framework is an open standard specifying a technical method to prevent sender address forgery.

Microsoft Azure DNS

This domain is verified with Microsoft Azure.

Office 365 Mail

Email sent from this domain has records showing Office 365 usage.

Mandrill

Mandrill is an email infrastructure service. Detailed analytics offer insight to measure email performance.

YouTube

Embedded videos from YouTube.

Background Sound

Adds background sound to a web page.

Campaign Monitor

Campaign Monitor sends email newsletters and helps see the results.

YouTube Privacy Enchanced

Contains YouTube no cookie content.

Advertising

4 Results

DoubleClick.Net

DoubleClick enables agencies, marketers and publishers to work together successfully and profit from their digital marketing investments. Owned by Google and now referred to as DoubleClick Digital Marketing or Google Enterprise Advertising.

Facebook Custom Audiences

Custom Audiences from your website makes it possible to reach people who visit your website and deliver the right message to them on Facebook.

Google Remarketing

Google code specifically for remarketing/retargeting based advertising.

DoubleClick Bid Manager

Programmatic buying platform.

Hosting & Platform Management

90 Results

jQuery Cookie

A simple, lightweight jQuery plugin for reading, writing and deleting cookies.

jQuery 1.7.2

jQuery version 1.7.2

GStatic Google Static Content

Google has off-loaded static content (Javascript/Images/CSS) to a different domain name in an effort to reduce bandwidth usage and increase network performance for the end user.

jScrollPane

jScrollPane is a cross-browser jQuery plugin by Kelvin Luck which converts a browser's default scrollbars into an HTML structure which can be easily skinned with CSS.

jQuery Countdown

A jQuery plugin that sets a div or span to show a countdown to a given time.

jQuery Placeholder

The jQuery placeholder easily allows you to emulate the placeholder attribute on input fields for all browsers.

CloudFront

Amazon CloudFront is a web service for content delivery. It integrates with other Amazon Web Services to give developers and businesses an easy way to distribute content to end users with low latency, high data transfer speeds, and no commitments.

GeoTrust SSL

Certificate provided by GeoTrust.

GeoTrust QuickSSL

QuickSSL has been replaced with QuickSSL Premium to give you more for the same low price.

1and1 DNS

DNS services provided by 1&1.

Facebook SDK

JavaScript SDK enables you to access all of the features of the Graph API via JavaScript, and it provides a rich set of client-side functionality for authentication and sharing. It differs from Facebook Connect.

Facebook for Websites

Allows a user to make a website more sociable and connected with integrations from the hugely popular Facebook website.

Twitter CDN

This page contains content sourced from the Twitter CDN, either by the use of Widgets or linking to image content on twimg.com currently hosted by Akamai and Amazon.

Akamai

Akamai provides a distributed computing platform for global Internet content and application delivery.

Content Delivery Network

This page contains links that give the impression that some of the site contents are stored on a content delivery network.

Facebook CDN

This page has content that links to the Facebook content delivery network.

JQuery

JQuery is a fast, concise, JavaScript Library that simplifies how you traverse HTML documents, handle events, perform animations, and add Ajax interactions to your web pages. jQuery is designed to change the way that you write JavaScript.

Fancybox

FancyBox is a tool for displaying images, html content and multi-media in a Mac-style "lightbox" that floats overtop of web page.

jQuery Mousewheel

Adds mouse wheel support to the web site.

JQuery Cycle

A slideshow plugin for JQuery that supports many different types of transition effects.

Twitter Platform

The page embeds the Twitter platform in one method or another.

Adobe Active Content

Changes effected Flash content in Internet Explorer - this library fixes them.

Parallels Plesk Panel

Host and manage websites and servers at any scale, includes virtualization software.

Media Temple

Linux web hosting offering a variety of hosting solutions including virtual server, dedicated virtual and nitro VPS hosting. Media Temple also provide a CDN system called ProCDN and a website builder called virb.

JQuery Masonry

Masonry is a layout plugin for jQuery. Think of it as the flip side of CSS floats.

jQuery 1.11.0

jQuery version 1.11.0

AJAX Libraries API

The AJAX Libraries API is a content distribution network and loading architecture for the most popular, open source JavaScript libraries.

SSL by Default

The website redirects traffic to an HTTPS/SSL version by default.

Google Hosted Libraries

Google Hosted Libraries is a globally available content distribution network for the most popular, open-source JavaScript libraries.

Google Hosted jQuery

jQuery hosted at Google.

Ubuntu

Ubuntu is a free, Debian derived Linux-based operating system, available with both community and professional support.

SWFObject

SWFObject is a small Javascript file used for embedding Adobe Flash content. The script can detect the Flash plug-in in all major web browsers (on Mac and PC) and is designed to make embedding Flash movies as easy as possible.

Comodo SSL

Certificate provided by Comodo.

Dedicated Hosting

This website is on an IP address not shared with other domains - it is more likely this website is not using shared hosting for this reason.

Craft

Craft is a flexible CMS system designed by Pixel & Tonic.

Moment JS

moment.js is a date library for parsing, validating, manipulating, and formatting dates.

LetsEncrypt

Let’s Encrypt is a free open Certificate Authority.

Digital Ocean

SSD VPS hosting environment.

jQuery 3.2.1

jQuery version 3.2.1

core-js

Modular standard library for JavaScript.

JSON 3

JSON 3 is a modern JSON implementation compatible with a variety of JavaScript platforms.

Webpack

webpack takes modules with dependencies and generates static assets representing those modules.

html5shiv

HTML5 IE enabling script shim.

Digital Ocean DNS

DNS hosting from Digital Ocean.

RequireJS

RequireJS is a JavaScript file and module loader.

Modernizr

Modernizr allows you to target specific browser functionality in your stylesheet.

Picturefill

Responsive image polyfill.

lazySizes

Lazy loader for images (responsive and normal), iframes and scripts, that detects any visibility changes triggered through user interaction, CSS or JavaScript without configuration.

Underscore.js

Underscore is a utility-belt library for JavaScript that provides functional programming support.

jQuery UI

jQuery UI provides abstractions for low-level interaction and animation, advanced effects and high-level, themeable widgets, built on top of the jQuery JavaScript Library, that you can use to build highly interactive web applications.

matchMedia

matchMedia polyfill for testing media queries in JS.

KnockoutJS

Simplified dynamic javascript user interface pattern library.

Slick JS

Fully responsive carousel library.

jQuery Metadata

A plugin capable of extracting metadata from classes, random attributes, child elements and HTML5 data-* attributes.

CloudFlare DNS

DNS services provided by Cloudflare.

UKFast.Net

UK based server hosting, dedicated and cloud services.

DigiCert SSL

Certificate provided by DigiCert.

Thawte SSL

Certificated provided by Thawte.

CloudFlare

Automatically optimizes the delivery of your web pages so your visitors get the fastest page load times and best performance.

CloudFlare Hosting

Supercharged web hosting service.

CloudFlare SSL

SSL solutions from Cloudflare

IPv6

The website has an IPv6 record.

BootstrapCDN

Bootstrap CDN system - encompasses MaxCDN, NetDNA and Stackpath - donated to jsDelivr.

jQuery 1.9.1

jQuery version 1.9.1

jQuery Migrate

APIs and features removed from jQuery core

Slick

Standalone CSS Selector Parser and Engine from MooTools.

lodash

Lo-dash is an alternative and a drop-in replacement for Underscore.js.

Polyfill IO

Hosted polyfill script.

jQuery DevBridge Autocomplete

Ajax AutoComplete for jQuery

Intersection Observer

API that can be used to understand the visibility and position of DOM elements relative to a containing element or to the top-level viewport.

Cloudflare Network Error Logging

Identify problems with site visitors connecting to Cloudflare.

Amazon S3

Amazon Simple Storage provides unlimited storage to developers and online businesses - saving costs and increase storage reliability.

Cloudflare CDN

Content owned by this site hosted on the Cloudflare CDN.

Google API

The website uses some form of Google APIs to provide interaction with the many API's Google Providers.

JQuery Easing

A jQuery extension that provides functionality to "ease" things onto or off of the screen.

Microsoft

This site is hosted on Microsoft infrastructure

Yii Framework

Yii is a high-performance PHP framework best for developing Web 2.0 applications.

Domain Not Resolving

This domain or subdomain is not resolving to an IP.

Microsoft Azure

Hosted on Microsoft Azure.

Microsoft Azure US West Region

Microsoft Azure US West Region Hosted Instances

Microsoft Azure US East Region

Microsoft Azure US East Region Hosted Instances

Microsoft Azure US East2 Region

Microsoft Azure US East2 Region Hosted Instances

Microsoft Azure US North Region

Microsoft Azure US North Region Hosted Instances

Microsoft Azure US Central Region

Microsoft Azure US central Region Hosted Instances

Microsoft Azure Japan East Region

Microsoft Azure Japan East Region Hosted Instances

Microsoft Azure Europe West Region

Microsoft Azure Europe West Region Hosted Instances

Microsoft Azure Europe North Region

Microsoft Azure Europe North Region Hosted Instances

Microsoft Azure Australia South East Region

Microsoft Azure hosted Australia South East Coast Melbourne Region.

Microsoft Azure Asia South East Region

Microsoft Azure Asia South East Region Hosted Instances

HSTS

Forces browsers to only communicate with the site using HTTPS.

Social Sharing & Widgets

27 Results

Twitter Timeline

Add your tweets, favourites or searches as a timeline to the website.

Twitter Follow Button

Follow Button to your website to increase engagement and create a lasting connection with your audience.

Facebook Like Button

The code to implement a Facebook Like Button on the page.

Google Font API

The Google Font API helps you add web fonts to any web page.

Campaign Monitor Widget

Newsletter and email signup functionality from Australian based Campaign Monitor.

AddThis

Widgets that allow visitors to save and promote the site.

fonts.com

Uses web fonts from fonts.com.

Microdata for Google Shopping

Microdata for adding products to Google Shopping.

MailChimp

MailChimp is a widely used Mailng List delivery and support service.

Feefo

Feefo customer review and feedback system for service and products.

Google Tag Manager

Tag management that lets you add and update website tags without changes to underlying website code.

COVID-19

This website mentions COVID-19 / Novel Coronavirus.

Algolia

Algolia's Search API makes it possible to deliver a search experience in your apps & websites.

reCAPTCHA

Anti-bot CAPTCHA widget from Google.

US Privacy User Signal Mechanism

The US Privacy API (USP API) is a lightweight API used to communicate signals represented in the US Privacy String.

Elastic Suite

Search and merchandising solution for Magento.

CrUX Dataset

CrUX is a data collection system that gathers information about how real users interact with websites. This website is included in the user experiences data gathered from Google Chrome and thus considered sufficiently popular on the Internet.

CrUX Top 500k

Relative measure of site popularity within the CrUX dataset, measured by the total number of navigations on the origin. This site is in the top 500k.

Azure Active Directory

Enterprise identity service that provides single sign-on, multifactor authentication and more.

Cloudflare Radar

The website appears on the Cloudflare Radar Top 1m sites list

Financial Conduct Authority

The FCA is the regulator for financial services firms in the UK, overseeing 50,000 firms and markets, and supervising 48,000 firms in terms of prudential matters.

Facebook Like

Allows users to Like items they find on the web, similar to how you Like items within Facebook.

Google Plus One Button

Google+ +1 Button implementation.

Google Plus One Platform

Google+ API functionality.

Twitter Tweet Button

Official Tweet Button for sharing articles on websites and counting how many times a URL has been shared.

reCAPTCHA v2

v2 of the Google reCAPTCHA system.

Bugsnag

Bugsnag captures errors from your web and mobile applications.

Other

43 Results

Google Maps

Google maps embedded into the webpage.

Google Maps API

Google Maps has a wide array of APIs that let you embed the functionality of Google Maps.

CodeIgniter

CodeIgniter is a powerful PHP framework with a very small footprint.

nginx

nginx [engine x] is a HTTP server and mail proxy server written by Igor Sysoev.

ASP.NET Ajax

ASP.NET AJAX is a free framework for quickly creating a new generation of more efficient, more interactive and highly-personalized Web experiences that work across all the most popular browsers.

ASP.NET

ASP.NET is a web application framework marketed by Microsoft that programmers can use to build dynamic web sites, web applications and XML web services. It is part of Microsoft's .NET platform and is the successor to Microsoft's Active Server Pages (ASP) technology.

IIS

This website is running on a Microsoft IIS Server solution.

IIS 6

Internet-based service for servers using Microsoft Windows. It is the world's second most popular web server in terms of overall websites.

Viewport Meta

This page uses the viewport meta tag which means the content may be optimized for mobile content.

Apache 2.4

Apache version 2.4.*

Apache

Apache has been the most popular web server on the Internet since April 1996.

PHP

PHP is a widely used general-purpose scripting language that is especially suited for Web development and can be embedded into HTML.

Google Webmaster

Webmaster tools provide you with a free and easy way to make your site more Google-friendly.

IPhone / Mobile Compatible

The website contains code that allows the page to support IPhone / Mobile Content.

Find a Store

The website has a link to a Store Locator / Find a Store / Store Finder style page.

nginx 1.10

nginx version 1.10.*

Mobile Non Scaleable Content

This content is formatted for mobile devices, it does not allow the content to be scaled.

Apple Mobile Web Clips Icon

This page contains an icon for iPhone, iPad and iTouch devices.

AggregateOffer Schema

A group of offerings together

Product Schema

Any offered product or service.

Offer Schema

Offer to transfer an item or service like tickets, renting or bookings.

AggregateRating Schema

Average rating of somethings based on aggregate of reviews.

Yahoo Site Explorer

[url] has been registered at Yahoo Site Explorer.

MSN/Bing Webmaster

Site registered at MSN/Bing Webmaster.

Shockwave Flash Embed

Adobe Flash Macromedia shockwave content. End of life product retiring in 2020.

Twitter

The website mentions twitter.com in some form.

Facebook

The website mentions facebook.com in some form.

Instagram

The website mentions Instagram in some form.

Affiliate Partner Reseller

The homepage mentions "affiliates", "partners" or "resellers" as a link on the homepage. Potentially an affiliate program provider.

Cookie Policy

A cookie policy is a statement that outlines all the cookies used on a website, explicitly detailing each cookie's purpose and use.

API Developer

This website contains a link to an API or Developer page.

Companies House

This website appears to have a company number registered at Companies House in the UK.

Telerik Controls

Progress Telerik controls for ASP.NET websites.

Google Maps for Work

Google Maps for work.

Organization Schema

Organization i.e. school, NGO, Corporation.

Brand Schema

Brand name used by a company.

Google Places Library

Google places Library API for Google Maps

IIS 10

Internet-based services for servers using Microsoft Windows v10.

IIS 8

Internet-based services for servers using Microsoft Windows.

Nginx 1.15

Nginx version 1.15.*

Nginx 1.17

Nginx version 1.17.*

Robots Disallow

A robots disallow all directive with no other options.

PHP 7

Version 7 of the PHP framework.


If this is your company and you would like it removed from the Flippa directory, please contact us.

OFF-MARKET
Estimated Valuation

USD $22,246,400 - $27,190,050


Interested in this business?

Is there anything you’d like to know about this business?

How do we collect our data?

Using third party integrations and publicly sourced information, we gather the data and compare it across our asset pool to reveal invaluable peer benchmarks.


If this is your company and you would like it removed from the Flippa directory, please contact us.


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