The content website, discussed here, specializes in providing how-to guides for Apple products and apps. In 2017, it achieved nearly 2 million unique visitors, demonstrating significant growth and ranking on the first page of Google search results. The website focuses on delivering tips, tricks, and recommendations to help users maximize their Apple devices’ potential. Despite its successful traffic growth, there has been limited effort to monetize the site, presenting a lucrative opportunity for a new owner. The current owners acquired the site through an online marketplace about 9-10 months ago, intending to complement their portfolio of content sites. However, a strategic pivot to ecommerce shifted their focus, and the site hasn't received adequate attention.
The sale includes all content and media assets such as text, images, social media accounts, branding materials, and contributor pay schedules. The operation requires minimal maintenance, with recommendations of 2-4 new posts per month and about an hour weekly for administrative tasks. The decision to sell stems from a misalignment with the current business model.
Revenue is generated through platforms like Adsense, Sovrn, and the iTunes affiliate program. Opportunities exist to increase income via additional ad units, ad networks, header bidding, and selling app reviews. Expenses currently include web hosting, which could be optimized to reduce costs, and payment for high-quality article contributions.