A business called "Hear Us Roar," launched around the time of the Women's March, capitalizes on the growing momentum of the #MeToo and women's equality movements by selling apparel and accessories targeted at feminists and progressive women. Despite its brief existence, the business has attracted over 22,000 customers and generated $450,000 in revenue with more than $100,000 in profit within 13 months. Operating on a combination of drop-shipping, print-on-demand, and some held inventory, it requires minimal active management, focusing on customer service and marketing, primarily through Facebook ads and email.
The business is being sold due to the current owner’s focus on a new venture. Included with the sale are a Shopify website, a substantial inventory, an active customer email list, and established relationships with suppliers. There is significant potential for growth through diversified marketing strategies such as PPC ads, influencer collaborations, enhanced email campaigns, and Amazon integration. Additionally, building a community around its brand could amplify customer loyalty.
While the business has experienced some operational challenges, such as fulfillment delays and inconsistent revenues, these are offset by its strong customer retention rate and the broad cultural relevance of its niche. Expenses are primarily related to marketing, fulfillment, and platform costs. The sale includes a one-day coaching session to transition the business smoothly. The opportunity presents itself as favorable due to the business's existing structure and untapped potential in various marketing channels, poised for someone who can devote more attention and resources.