The website was launched in April 2014 and underwent new ownership in April 2017. Built on WordPress with the WP Job Board Plugin, the site has seen enhancements in appearance and functionality, as well as increased revenue streams. It primarily targets the beverage industry, offering career guides and resources, attracting both job seekers and employers. Recent years have seen revenue growth, presenting a promising opportunity for a new owner to expand further.
Included in the sale are domain names, an email list of approximately 6,000 subscribers, dynamic ad scripts, a custom email template, a list of blog writers, and social media accounts. Basic knowledge of WordPress, HTML, and social media advertising is essential to maintain operations. The current owner seeks to sell due to a desire to focus on other ventures.
Revenue is generated through Google Adsense, a partnership with a pay-per-click job site, and paid job listings from employers, with options for standard or featured posts. Additional income comes from occasional paid blog posts. The expenses include costs for web hosting, email marketing, social media tools, and advertising. Marketing initiatives have focused on utilizing featured jobs and basic SEO, with potential growth opportunities through direct relationships with employers and the email subscriber database.
The site has not faced any search engine penalties, does not employ staff or contractors, and receives frequent offers from writers to contribute content. It distinguishes itself by encompassing all craft beverage sectors, unlike competitors focused on single categories. Current ownership is willing to offer training post-sale and is open to signing a non-compete agreement.