The anonymous online file hosting and backup service, originally launched as a different site in October 2008, was rebranded in October 2009 and reported a significant profit of over $10,000 in December 2009. Following its acquisition and migration to new servers by a new owner around December/January, the platform faced various challenges that impacted its traffic and revenue. However, these issues have been resolved, and the site has regained profitability with improving revenue metrics. Despite this recovery, the current owner is financially constrained and seeks to sell the business, suggesting that a new owner with adequate capital for marketing could restore the site to its previous revenue levels of $17,000 monthly and a high Alexa ranking.
Included in the auction are the domain name (valued at $2,200), a website developed with an investment of over $30,000, and a lease on a 72TB storage system with ten servers, involving more than $10,000 in setup costs. The site, having undergone multiple transitions and sales, is offered with a comprehensive business walkthrough.
Revenue streams for the platform include membership sales, which generated $1,051 in April 2010 through PayPal, and advertising income around $7,578 for the same month from Adsense. Operating expenses include $6,000 monthly for servers and bandwidth, along with varying affiliate costs around $1,000 monthly. The site attracts substantial traffic, with over 40,000 unique visitors and 100,000 daily impressions, indicating a strong user base and potential for further growth under a new owner.