The business, which focuses on resume design and writing services, underwent significant changes after being purchased for $30,000 last year. Initially experiencing a loss of $2,800 over the previous year, it currently generates a profit of $28,000. The services offered include customizable visual resume templates and professional resume writing. The design process involves selecting a template, formatting it via Adobe inDesign, and providing revisions. The writing services are outsourced to contractors, requiring customer interviews.
Originally founded in 2012, the business generated over $550,000 in revenue and gained visibility through features in prominent publications. However, due to a lack of focus on sales and marketing in recent years, traffic and conversion rates have declined. Opportunities for growth include updating the website, enhancing SEO, expanding resume designs, improving sales support, and exploring paid advertising.
The business has served 4,089 customers with an average revenue per customer of over $103. The operational model relies on one full-time staff member located in India and various contractors for writing and design tasks. The business uses platforms like Shopify for ecommerce and Stripe for payments. Among the services included in the sale are training, contractor introductions, website and web services, and access to the email/customer list and social media accounts. The owner is pursuing another venture, hence the decision to sell the business, which poses numerous opportunities for growth with the right focus on marketing and sales.