The auction presents an opportunity to acquire a burgeoning e-commerce shoe brand, distinct for its use of custom logos similar to major brands like Nike and Adidas. This business is not automated; active management is essential to exceed a monthly revenue of $5k-$6k. Focused on themed collections and equipped with a structured marketing plan, the company has engaged over 3,000 customers in six months, rivaling leading industry players. With 2,000 unique designs, including diverse animal-themed sneakers, the store positions itself as a competitive market player. The business requires a visionary owner to fulfill its potential, particularly offline. Financially, the business achieved sales over $40,000 in March 2017, tapering to around $6,500 by August. Early reliance on Facebook ads led to dramatic sales spikes but also to financial setbacks, including payment processing issues resulting in lost sales and disputes. Despite these challenges, organic sales sustain the business due to positive customer reception and repeat purchases. The sales include digital assets, customer lists, supplier contacts, and a month of staff support. Sustained operation necessitates advertising investment, ideally through Facebook, to exploit a daily profit margin of 35%. The seller, lacking funds to support ad campaigns, seeks a buyer capable of elevating the brand further, especially during lucrative Q4 sales periods. The revenue model is predominantly based on sales of unique, branded footwear. Primary expenses include Shopify fees, supplier payments, and optional advertising costs. Marketing strategies involve targeted Facebook ads and email promotions. The seller offers to assist the new owner with ad setup to ensure business continuity. Payment is strictly through bank transfer or escrow, with shared transaction fees.