The WordPress theme business began in 2015, quickly establishing a successful presence by uploading themes to various marketplaces and later developing its own site. Over two years, the themes gained nearly 50k downloads with a lot of users opting for upgrades from free versions on WordPress.org, which became the primary revenue driver. The site ran on WordPress and WooCommerce, with bbPress for support forums. Several features supported the business's operations, including an update system, affiliate system, demo system, and newsletter integration. The business, built by the original owner without marketing expenses, highlighted the potential for growth through effective marketing strategies. Although the owner, now holding a full-time job, decided to sell the business due to time constraints, they identified opportunities for expansion with the addition of a dedicated team including developers and marketers. The sale includes the entire brand, domain, social media accounts, and related platform profiles. All themes come with rights, trademarks, and intellectual property. The site traffic is mostly organic from WordPress.org, with no paid advertising. The revenue tracked separately from other ventures, with no tax returns currently available but live revenue verification offered to serious buyers. While the business never engaged in direct or display advertising, it utilized some SEO strategies and remained free from search engine penalties. Customer support is mostly facilitated through email, and the main competitors include larger theme providers like Themeforest. Despite this competition, the business offers a more advantageous licensing model. The owner is open to providing limited post-sale support but is unable to commit to a non-compete contract due to ongoing work within the WordPress platform.