The business for sale includes all related assets such as art files, design rights, domains, and a social media presence, with a Facebook page boasting 45,000 likes and an Instagram page with 4,552 followers. It also comes with a mailing list of 4,999 contacts and a Facebook ad account with a pixel. Current staff are available for transition to the new owner. The business primarily operates with 2-3 virtual assistants and requires a store manager or an owner with an active role to maintain product output. Continuous development of new designs for print-on-demand products, jewelry, wall art, home decor, and merchandise is essential.
The current owner is selling the business to streamline focus on an Amazon-based enterprise, as they lack a personal interest in skiing or snowboarding, recommending a buyer with ties to these sports. Revenue is mainly generated through Facebook advertising and email marketing, with occasional sales from organic searches. Expenses include staffing, product vendors, Facebook and Google ads, and an email autoresponder. While primarily focused on Facebook marketing, the past six months have seen an increase in email marketing efforts.
Opportunities for improvement include new design development, SEO work, promoting unique niche craft products, and expanding product lines. Wholesale sales could increase by contacting snow sports retailers directly, as there have been past deals with ski retailers that were not further pursued. The business has potential for strategic partnerships within the ski and snowboarding community, with recent interest from prominent organizations for cross-promotion opportunities.