The website, established in 2013, serves as a resource for web designers and frontend developers, offering a collection of over 180 free and premium Bootstrap templates and themes sourced from 25+ providers. Users can search for themes using keywords, collections, or tags, and can rate and sort templates by 'newest' or 'most votes'. The site gains traffic predominantly through Google, inbound links, and social platforms, excelling in search results for key Bootstrap-related terms. Revenue primarily comes from Adsense, affiliate partnerships, and advertising deals, though there is untapped potential for further advertising opportunities.
The platform utilizes modern technologies such as NodeJs for backend, AngularJs for frontend, and Materialize CSS for responsive design. Data is stored on the cloud using mLab, and the application is hosted on Heroku. User authentication is managed through Twitter, which also supports a tweeting automation feature. The sale includes assets like the domain, content, email list with over 6000 subscribers, Twitter account, Google Plus account, and supporting platforms necessary for site management and marketing.
Opportunities for growth include developing a blog, enhancing email marketing strategies, improving SEO, and creating original premium themes. The seller is parting with the site due to commitments to other projects, leading to some neglect and a decline in traffic. Despite this, the site offers robust foundations for potential growth under a new owner with the appropriate focus and expertise.