The business being sold is an eCommerce platform specializing in razors, targeting both subscription and non-recurring billing streams. Established in March 2015, it has shifted focus toward women's products, seizing the opportunity in an underserved market. The original owners, who started in Michigan and moved operations to Florida, seek a buyer as they diverge in career paths and due to the owner’s retirement plans. The complete company, inclusive of assets such as domain names, social media accounts, and a customer mailing list, is up for sale. Their inventory is maintained in a Florida warehouse but can be relocated within the US. They primarily use one main supplier, offering volume discounts and immediate payment terms, and have secured non-exclusive purchasing agreements that transfer to the new owner. Operational duties are divided equally between the co-owners, with minimal daily tasks. Customer support sees manageable interaction levels daily. Marketing efforts are largely social media-driven, with no heavy reliance on SEO, and the company has not faced search engine penalty issues. Financially, their average profit margin sits around 20%, with room for refinement in acquisition strategies. The business runs on Shopify, including a custom CRM for subscription management, and benefits from a strong position in the women’s razor market alongside prominent competitors focused on men’s products. Growth opportunities lie in further expansion within the women’s market, leveraging native advertising strategies akin to those used by industry leaders. The current owners offer transitional support post-sale, highlighting a strong, loyal customer base as a key asset for prospective buyers. There are no geographical constraints limiting the purchase, and full revenue tracking and live verifications support financial transparency.