The business in question, established in 2011, specializes in Brazilian Jiu Jitsu (BJJ) gear reviews, chiefly monetized through affiliate links and private advertising. Primarily aimed at BJJ practitioners seeking new uniforms, the website has evolved from a non-monetized platform to generating increasing revenue, evidenced by monthly average earnings of $142 in 2014, $428 in 2015, and $1068 in 2016. The business uses WordPress and is hosted on a platform that will be transferred to the new owner. There is no paid advertising, with organic traffic being the main source, and a strong social media presence and a 7,451-subscriber mailing list being the primary marketing channels. Content production is managed by an intern who reviews products in exchange for keeping them, while the owner spends approximately 1 hour per week managing operations including social media scheduling and advertising relationships. The business offers several growth opportunities, such as enhancing SEO practices, increasing advertising partners, exploring Adsense revenue, expanding podcast content, and engaging in giveaways to build the mailing list. The owner is willing to provide post-sale support and training to ensure a smooth transition for the buyer. Major operational processes include daily email management and social media engagement. The sale includes all creative assets and advertiser accounts, and the business can be accurately tracked financially through easy tracking of affiliate links and Paypal payments. In terms of competition, it holds a distinctive position as the sole centralized BJJ gi review site and is praised for its impartial and high-quality reviews. The owner also owns another non-monetized BJJ blog. A non-compete agreement is also offered, and no geographical limitations are set for potential buyers.