The reviewed web hosting platform is a WordPress-based site that offers detailed and data-driven reviews for 50 web hosting services. The site includes speed and uptime tests conducted through a third-party service using 13 global locations. Revenue is primarily generated through affiliate commissions, with the platform notably earning approximately $10,000 in 2015, averaging about $800 per month thereafter, largely from one host. Despite substantial investment in domain acquisition, hosting services, professional translation, website development, and promotional efforts, the site has not met financial expectations. The site garners minimal traffic, with an average of 702 visits per month, and requires improved marketing or SEO strategies to thrive in a competitive market.
The owner spent significant resources on creating original content, including tutorial videos and written reviews, which are honest and largely data-driven. The business is now up for sale, including various social media properties such as YouTube, Vimeo, Daily Motion channels, and a Pinterest page for coupon codes. Several press releases have been distributed through prominent platforms. Additional assets in the sale include extensive digital content, like the host ranking scorecard, PSDs, and WordPress files, adding up to approximately 14GB. The deal also includes Google Analytics and other online management tool accounts, requiring simple transfer via login details, except for a Facebook page that needs a formal transfer. The venture needs a new owner capable of navigating marketing complexities to realize its potential profitability.