A Bitcoin-based simple game, launched in January 2016, has grown significantly in popularity, becoming well-known among Bitcoin users. The game allows players to earn small Bitcoin units, known as Satoshis, and generates revenue primarily through advertisements. The platform's Alexa rank has reached 15,068, indicating substantial web traffic with a high rate of returning visitors.
Initial advertising efforts cost around $1,200 on various Bitcoin networks, but as of now, advertising is propagated by players through a 20% referral system. The game has been featured extensively on platforms such as YouTube. Over 30,000 players have joined in the last three months.
Profits from ad networks, notably Google AdSense, have risen to $140 per day, totaling approximately $4,000 monthly. The site incurs costs for player payouts, estimated at $1,200 monthly in Bitcoin, which are mostly offset by additional ad networks. The approach is to use ad networks that pay directly in Bitcoin, though more profitable networks available could further enhance revenue.
The site is fully automated, requiring minimal daily maintenance to manage Bitcoin wallets securely. The new owner will need to occasionally purchase Bitcoin for payouts, a process supported by the current management. Adjustments to payout rates can be made to manage profitability, though such changes are not advised to maintain growth.
The business is deemed low-risk with potential for increased profits through diversified ad networks. The sale is motivated by the unanticipated success and growth of the game, and an auction for the sale will be held over nine days.