An opportunity is presented to acquire a leading website and mobile application for motorcycle rides in Australia and New Zealand. Established in 2010, this platform offers a comprehensive collection of motorcycle routes, videos, events, and a business directory. It serves over 300 routes across Australia and New Zealand, and has expanded to include 120 UK routes. The platform includes a promotional website and three mobile applications for iOS and Android, facilitating access to ride content and supporting community sharing through GPS tracking.
The website has garnered significant traffic organically, with an average of 7,342 unique visitors and 17,015 pageviews in October 2012. Its flagship Australian/NZ iOS app ranks as the top app in its category, earning commendations from major motorcycle magazines. Between October 2010 and October 2012, it achieved nearly 5,000 downloads and generated almost $9,201 AUD in revenue. The UK iOS app has seen limited promotion, acquiring only 77 downloads. The Android app, still in its initial version, has been downloaded between 5,000 and 10,000 times and is available free of charge.
This acquisition is ideal for an established motorcycle brand or an entrepreneur willing to enhance marketing efforts to expand the existing revenue streams, particularly in the UK market. Included in the sale are original content, creative materials, domains, and social media accounts, which have not yet been leveraged for marketing. The current owner seeks to sell in order to focus on a new venture.