A popular sports news website focused on football fans is available for auction, attracting up to 100,000 visitors daily. This site, known for its extensive audience and high-quality content, is hosted on a UK-based server costing £450 per month, with a price increase to £484 plus VAT expected. The site's income primarily comes from advertising, including Adsense, private networks, and partnerships with bookmakers. Additional revenue streams include selling limited advertising links and a partnership with an ad network providing sitewide ads.
Content is predominantly produced by the owner, student interns, and occasional paid writers, ensuring all materials are unique and not plagiarized. The site uses a purchased WordPress theme, and its sale also includes associated domains across multiple countries, such as Germany and Spain, as well as a newly launched French version.
The sale process requires the winning bidder to initially pay half upon auction closure, with access to documentation and site management systems provided thereafter. The remaining balance is due once the bidder is satisfied. Main expenses include hosting, writing services, SEO efforts, and aggregator site links, which contribute to traffic.
Traffic levels vary, peaking during football transfer windows with up to 1 million unique visitors monthly, while quieter months see reduced figures. Traffic sources include major search engines, aggregation sites, and listings on prominent news outlets. The website maintains a partnership with The FA, publishing promotional content in exchange for competition tickets to engage readers. The sale is motivated by the owner's disinterest and availability to assist the new owner for two months post-purchase.