Backlinks Rotator is a WordPress plugin that automates the creation of backlinks to improve search engine rankings. Its current Alexa ranking is around 54,495, and it's installed on over 6,000 member sites, displaying more than 560 million links. Users install the plugin on their WordPress sites, which connects to a central back office, where they can add the links they wish to promote. A widget is then shown on their site, displaying links from other network members, which are indexed by search engines like Google, thereby creating backlinks.
The system uses a credit model where credits are earned when displaying the widget and consumed when a link is displayed on another site. The plugin performs effectively according to user feedback, with over 74,670 inbound links built in a few months. Despite the market potential with over 65 million WordPress sites globally, the current owner is selling due to time constraints, with an ongoing project taking up focus and resources.
Backlinks Rotator offers several revenue streams including plugin sales, credit purchases, reseller licenses, affiliate offers, and advertising, though not all have been fully tapped. From July to October, the total income recorded was $11,613, mostly from PayPal and Clickbank, with potential further growth. Expenses are minimal aside from hosting on a standalone server costing $832 monthly due to high traffic. The business shows strong income potential, especially for someone who can fully exploit its revenue opportunities.