An established Shopify-based home decor and gift brand has been operational since 2019, demonstrating a solid track record with over $68,000 in direct sales from 696 paid orders. The brand benefits from a strong organic online presence, with its Pinterest page generating approximately 100,000 monthly views and Instagram attracting between 10,000 to 20,000 monthly views. This well-built organic audience offers the potential buyer a significant traffic foundation.
The brand operates on a supplier-based e-commerce model, eliminating the need for large inventory management. Orders are facilitated through the Shopify platform, with catalog and inventory synchronization automated via Make.com, streamlining operations. The business encompasses a network of about 24 supplier contacts and includes 680+ verified emails from past customers, presenting ample opportunities for email marketing campaigns and reactivation efforts.
Traffic primarily flows from organic search, social media platforms like Pinterest and Instagram, direct traffic, and a mix of paid advertising. Historically, most customers have been based in the United States, interested in products aligning with Nordic-inspired home decor and lifestyle themes. The business has also engaged previously in B2B activities with major US retailers.
The sale includes domain rights, Shopify store access, brand and website assets, product catalog, social media accounts, supplier database, and automated system setups, along with post-sale support. This setup provides a strong foundation for re-launching and growing the brand, leveraging existing assets and seasonal opportunities in the home decor and gift markets.