An established Australian beauty e-commerce brand specializing in lash-enhancing products is up for sale. The brand, initially acquired for $29,000, is now priced for a quick sale as the current owner focuses on other ventures. This presents a lucrative opportunity for beauty entrepreneurs, e-commerce operators, or investors seeking a brand with a strong foundation and immediate growth potential. The brand focuses on eyelash enhancement products, including lash serums, mascara, and brow products, and emphasizes premium beauty and ethical formulations. The products have gained substantial appeal among salon clients and retail customers, supported by established customer testimonials and social proof. An optional product line for nails exists but lacks significant marketing exploration. The sale includes a fully operational Shopify-based website, an inventory valued at $9,000, and digital assets like a brand name, domain, email marketing list, and social media accounts. It also boasts a returning customer base and approximately 20 wholesale salon stockists, along with key supplier relationships and strong SEO metrics to aid further growth. Potential buyers have the option to incorporate the nail product line through full, partial, or non-inclusion offerings. Growth opportunities include resuming paid marketing, expanding wholesale channels, increasing influencer marketing, and further developing the nail product line. Additionally, leveraging existing SEO authority and brand credibility provides potential for international or new product line expansion. The sale is motivated by the owner's limited time to focus on this business due to multiple entrepreneurial engagements. This brand is ideal for beauty brand owners, e-commerce operators, salon distributors, wholesalers, or first-time buyers seeking a turnkey online brand. The business is priced to sell quickly, with serious inquiries encouraged.