An AI-powered calorie and macro tracking app, available for iOS, Android, and web platforms, is experiencing rapid growth. With approximately 8,500 new installations each month, largely driven by effective TikTok advertisements, the app's monetization has accelerated significantly, seeing revenue rise from $433 in March to $7,349 in June 2025. Built on the Expo (React Native) framework, the app offers a cross-platform codebase that is easy to maintain and extend. The sale of the app includes all brand assets, app store listings, the website, and advertisement accounts, offering a clear opportunity for expansion in English-speaking markets and untapped advertisement channels such as Meta and YouTube Shorts.
Operationally, the app is currently owner-run, requiring approximately five hours of work per week to handle creative updates, build uploads, and basic support. The infrastructure is hosted in the cloud, with costs averaging less than $60 per month. There are no full-time employees; freelancers are hired on an ad-hoc basis for design and feature adjustments.
The app primarily serves users in France with a full English user interface, boasting a user base focused on weight management and fitness, which converts effectively to subscription-based revenue. Current user acquisition is comprised of 70% paid advertising through TikTok and 30% organic growth.
From March to June 2025, the app's financials showed significant growth, with revenues increasing from $433 to $7,349 and net profits rising from $360 to $3,790. Average monthly expenses during this period included marketing, platform fees, contract development, and hosting, totaling around $2,215. The app sale encompasses full source code, backend technology, and associated accounts, attracting potential buyers with expertise in performance marketing or those managing a health-tech portfolio.