This UK-based equestrian apparel business, ideally suited for either domestic or international buyers, has experienced significant growth since its inception in December 2020. While initially targeting the UK market, it has garnered attention globally, particularly from the USA, Canada, and Europe without targeted marketing efforts. The business sells standard apparel and does not require niche-specific skills, making it accessible to a broad range of potential owners. It can be operated from a residential or commercial setting.
The brand's community, known as the "Team," functions as a group of ambassadors who receive discounts in exchange for promoting the brand, ensuring low acquisition costs and high customer loyalty. Current membership is around 750, primarily in the UK, with the potential for expansion into other markets. To boost further growth, a new social platform app, currently under testing, will be launched in April. Initially for "Team" members, the app aims to incorporate a wider equestrian audience and include features like direct messaging and purchase options.
Operations are straightforward, managed primarily through a Shopify store, with options for different fulfillment models including in-house branding or print-on-demand services. Positive gross margins are maintained, supported by high-volume purchases from suppliers.
The business has achieved organic growth with some paid marketing on Facebook and Instagram, boasting a growing email list and engaged social media following. Due to personal commitments, growth has been consciously limited by the current owner, who is seeking to sell the business to focus on family. Post-sale, a transition period with remote support will be offered.