Pair of 13-year old B2B authority sites at $7,900 / mth direct ad revenue from loyal repeat client base. Content and ads handled by team of 3 remote workers.
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The enterprise is a prominent digital publication within the ERP ecosystem, primarily revolving around a major global ERP provider. With a history of 13 years in the sector, the publication has become a trusted name for advertisers seeking to promote their offerings. Under the current ownership, the business has demonstrated consistent growth, and new ownership is expected to maintain this trajectory effortlessly. Prospective buyers do not require ERP knowledge but will benefit from digital marketing or B2B sales expertise.
Financial records indicate a profit of approximately USD 95,000 in 2021, with revenue derived mainly from advertising. Key expenses include advertising fulfillments, the content team, and various subscriptions. Operations are streamlined, managed by a team of virtual assistants, including two SEO-trained journalists, requiring minimal weekly oversight of about 5 to 15 hours.
The client base primarily consists of international companies, often involving long-term contracts. The business utilizes a digital communication model, with inbound inquiries and outbound sales handling further contributing to success. The sale includes multiple websites, substantial social media followings, and a comprehensive CRM database. Existing partnerships will need renegotiation by the buyer.
Potential opportunities include revitalizing a past physical magazine, leveraging InsideSAP Careers, expanding webinars, boosting revenue through B2B sales, and increasing traffic to certain platforms. The seller, having developed the business, is committed to providing robust support through a handover period and is open to continued consultation, aiming to focus on new ventures and personal development in digital marketing.