The text provides an overview of a two-year-old online store in the furniture and homewares market. The business, operating under a dropshipping model, works with eleven Australian suppliers to offer a vast array of products across 300 collections, generating over 23,000 online orders. Total sales in 2021 were AUD 3.9 million, marking a 523% increase. It employs a comprehensive omni-channel marketing strategy through Google Ads, Facebook, Microsoft Advertising, and more, managed by a Melbourne advertising agency. The store has over 47,000 subscribers in its Klaviyo platform, utilizing automated email flows to maintain engagement. Its customer base is predominantly female and aged 25-44, with a return customer rate of 5.34%.
Operationally, the store features automated inventory and order management systems, with customer service handled via the Gorgias platform by two trained support staff. Financially, the store operates with a markup of 1.65x, achieving a net profit of AUD 531,000 in 2021. The business is exploring potential new supplier partnerships in niches like wall art and kitchen appliances.
Included in the sale are domains, a Shopify Plus store, marketing accounts, customer databases, social media accounts, and more, accompanied by 30 days of transitional support. The owner is selling due to personal reasons and believes the store has the potential to reach an 8-figure valuation with further investment and growth. The business also engages in CRO and SEO programs to improve its online presence and conversion rates.