The business specializes in selling nail polish, gels, and accessories through a website, supplemented by sales on e-commerce platforms. As of May 2022, the total annual turnover was approximately $155,356, with the majority ($130,492) from the website and $24,864 from e-commerce platforms. The business achieved a net profit of $48,160, considering all expenses. It has received over 2,600 reviews, averaging above 4.9 out of 5, and attracts approximately 5,000 monthly visitors organically, accounting for 80% of the traffic.
Currently, there is approximately $65,250 worth of stock at wholesale prices, available under a separate agreement. Sales have declined because of an intended sale agreement in December, which led to fewer stock orders, affecting performance. The business primarily serves UK customers since 90% originate from there. It requires a UK-based buyer due to stockholding reasons. The inventory involves direct purchases from American and Polish suppliers, with additional stock from UK providers. Space equivalent to a single garage is necessary for product storage.
The business requires daily management of 1-2 hours to fulfill orders. The website operates on the Magento 2 platform with customized features. Further, an ongoing content strategy includes monthly written pieces, with potential for design updates if a sale doesn't occur. The sale is motivated by personal circumstances and focus on a different business in sports equipment. Post-pandemic, sales increased, though variance existed due to verification issues and international shipping complexities. Support will be offered post-sale for a smooth transition. Potential buyers are invited to verify stock and discuss the process further.