An anonymous organization has set out on a mission to support non-profit groups and individuals facing urgent needs, particularly as government support wanes, affecting many social economy players in Quebec. Their approach includes offering support services and fundraising tools through gamification, which incorporates game-like elements into non-game contexts to enhance engagement and innovation. The concept of “giving while playing” and “playing while giving” encapsulates their strategy.
The vision of this organization is to champion high standards in health, social, and community development, aiming to enhance the lives of those in need. To achieve this, they partner with various economic entities to design lotteries, where 80% of ticket sales support community organizations, with the remaining 20% as net profits. This model is intended to significantly impact the causes they support.
Their core values include transparency, professionalism, and courtesy, essential for their collaborations. The organization commits to promoting gender equality, medical research, and community support, while also enhancing the capacity of associations in resource-limited countries through leadership, management, and policy dialogue.
Additionally, they aim to provide substantial societal contributions to create sustainable programs for improving women's and newborns' care, especially in underserved populations. This group prioritizes strengthening partnerships with international professional organizations, United Nations agencies, and both public and private sectors.
The organization envisions itself as a unifying force among the public and community associations, with a well-managed platform poised to generate over $3 million in future revenue, while aiding those in need.