An anonymous e-commerce jewelry business reported gross sales of $350,394 in 2021, leveraging platforms like Etsy and Shopify with strong organic and paid advertising strategies. With a conversion rate of approximately 3.13% and an average order value of $44.24, the business has processed over 24,785 orders since 2017 and boasts more than 2,700 five-star reviews. A key market advantage is the low cost of goods, approximately 9%, and feasible manufacturing costs of about 11%, allowing for a healthy profit margin. Marketing efforts in 2021 included significant ad spending, such as $136,000 on Facebook ads, while newsletters contributed $77,859 in revenue on Shopify. The business has a solid foundation with 15,471 mailable contacts and 28.5K followers on Instagram. As a top-performing Etsy store, it has maintained consistent growth and aims for expansion beyond its current U.S. and Canada markets. Though the business reduced ad spend drastically by 95% from June 2021, new strategies are being tested with a hired marketing agency. The current owners are selling to focus on aligning their work with their passions and seek an experienced buyer to further enhance the business's marketing strategy and growth potential. The business is well-equipped with crucial assets such as brand elements, customer databases, operational accounts, and social media presence. Key operational tools include platforms like Monday.com for team management, Quickbooks for accounting, and Later.com for social media scheduling. Employees primarily work on a piece-rate basis, crafting products from a home studio setting. Opportunities for the new owner include marketing optimization, expansion into new markets, and cost-saving measures in materials and manufacturing.