The business in question is a dropshipping store established in April 2018, which targets customers in the USA, UK, Canada, Australia, and New Zealand, but has achieved sales globally across numerous countries. It successfully adopted an omnichannel marketing strategy utilizing various online advertising platforms, generating $3.3 million in total sales. The business maintains a customer database containing over 80,000 emails and 84,000 phone numbers. The company reported over 3 million online store sessions and 143,519 total orders between April 2018 and May 2021, with a conversion rate of 3.92% and an average order value of $24.12.
The business emphasizes high-quality customer service, ensuring inquiries are addressed promptly. Its payment processing has been issue-free for three years, utilizing secure systems and an efficient checkout process. Through strategic conversion rate optimization, the company facilitates easy ordering for customers. Notably, strong post-purchase follow-ups are implemented with a series of automatic emails to new customers.
The business makes profits by selling physical products, processed through a streamlined order fulfilment system involving a Chinese agent for logistics. Despite its success, the business is on sale due to differing visions of its two founders. Ideal buyers are experts in SEO, social media marketing, and email marketing, given the business’s established digital presence and customer databases. Lastly, the business holds various assets like brand assets, customer databases, social media accounts, and e-commerce platform accounts, with post-sale support included.