A social networking platform focused on reconnecting former classmates from American high schools has gained over 330,000 members from approximately 15,000 schools since its launch in January 2008. Initially targeted at the North American market, their revenue model includes a premium membership priced at $29 annually or $39 for a lifetime, granting users direct contact options with other members. The platform maintains an extensive email database of its members, regularly updating it to ensure accuracy. The platform encourages member interaction mainly through a friend invitation feature, which facilitates messaging amongst classmates during the registration process. Despite competition from broader social media sites like Facebook and MySpace, this network stands out by specifically catering to high school alumni, tapping into a potential market of over 70 million users. This niche focus positions the site as a growing player in the alumni networking space, with potential revenue soaring from membership fees if effectively marketed and managed. Future growth prospects appear substantial due to the untapped market and the addition of a new graduating class each year. Plans for expansion include tiered membership levels, corporate and pay-per-click advertising, and app development. The site's growth could be further bolstered by SEO and strategic backlinking initiatives. The decision to sell the site stems from its expansion beyond the current capabilities of the owners in terms of technical and marketing expertise, coupled with personal health reasons. Revenue figures indicate a steadily growing financial output with detailed sales reports available, while the site garners about 50,000 visitors and 300,000 page views monthly.