The business, launched online in March 2016, specializes in empowering women through well-fitted, fashionable swimwear. Serving major markets in Australia, New Zealand, the US, and Canada, it fosters a supportive community where women can confidently share images and experiences while showcasing its swimwear on diverse body types. With 30,000 email subscribers and significant followings on Instagram and Facebook, the brand derives 41% of its revenue from email marketing, with Facebook as its top-performing channel. It boasts 23,000 loyal customers, a 68% repeat customer rate, and an average order value of $92. The business is run by its Co-Founders with a small team and operates mostly online with some boutique wholesale operations in the US. Manufacturing takes place in China, and fulfilment is managed by a third-party logistics provider in Sydney that also handles returns and exchanges. The decision to sell stems from the desire for new leadership to propel the company further. Despite prior strategic and financial challenges, it is positioned for growth, evidenced by strong sales during the pandemic. This opportunity may appeal to those in the lingerie or swimwear industry seeking expansion, particularly in the US market. Growth opportunities include enhancing conversion rates, average order values, purchase frequency, wholesale business development, and launching higher-priced products. Inventory and brand assets, including customer databases and existing relationships, are included. Post-sale support will be provided.