The business in question, established in January 2016, is a subscription-based meal planner tailored for modern women who focus on health and wellness. Operating primarily in the US and Canada, it has accumulated 28 subscribers. The subscription options include a quarterly plan priced at USD $29.99, which auto-renews, an annual plan costing USD $119.96, and a yearly plan for $59.99 that does not auto-renew. Additionally, there is a Lifetime membership available for $249. The business has a substantial social media presence with followers on platforms such as Instagram, Facebook, and YouTube. The service distinguishes itself through its customizable meal plans, accommodating various dietary needs, and maintaining a low churn rate, with subscribers typically staying for a year or more. The business has grown without paid advertising, relying solely on its social media presence, representing a significant opportunity for growth with online marketing strategies. Future enhancements could focus on increasing individual sales using ads, strengthening online presence through blogs and PR efforts, and establishing affiliate marketing programs. Revenue is primarily generated from subscriptions and e-book sales. The business is being sold to allow the current owners to shift focus to physical products. Key strengths include a scalable and sticky business model, strong recurring revenue, a well-established brand, and low customer acquisition costs. Opportunities for the new owner involve enhancing current marketing strategies and exploring additional revenue streams. Assets include brand assets, customer databases, social media accounts, and technology platforms. Post-sale support is included for the buyer.