The business in question has achieved over $800k in revenue and $160k in profits over the last year by selling health, beauty, and household items through an online platform. It operates in a rapidly growing niche, offering products that are easy to use and essential for personal care in the current pandemic-influenced environment. The sales process is largely automated, relying on a Shopify-based website and an exclusive relationship with a fulfillment partner who handles shipping. This partner offers efficient logistics, including next-day processing and quick delivery times across major markets such as the UK, Australia, New Zealand, Canada, and the USA.
Most of the business's traffic stems from social media advertising, although significant opportunities for expansion exist, particularly in diversifying advertising channels beyond Facebook and marketing additional products. The owner is selling the business to focus on new real estate ventures, presenting an opportunity for buyers to either maintain current operations or expand the business further. Ideal buyers could include those who wish to sustain the existing revenue stream, enhance brand growth, or leverage the business for portfolio diversification.
Assets included in the sale comprise brand materials, technology, customer databases, domains, manufacturing contacts, marketing collateral, social media accounts, and more. The business boasts a significant social media following and a mailing list of 67,000 paying clients. Post-sale support is open to negotiation, and any inventory issues will be managed by the current owner.