A business, established on a crowdfunding platform in 2015, specializes in producing high-quality travel backpacks designed to fit aircraft overhead compartments. The company primarily operates in Germany, the USA, and the UK, with manufacturing based in Vietnam and storage facilities in two unspecified locations. Their backpacks have gained attention on various blogs and through favorable reviews on YouTube. Presently, sales occur exclusively via an e-commerce platform, though previous sales channels on a popular online retailer can be reactivated by a new owner with an account.
Inventory levels fluctuate and are not included in the sale price but can be valued and negotiated separately. As of late 2021, inventory valued at cost was approximately $50,000, with a retail worth of around $200,000.
Revenue is generated through direct sales, platform-based promotions, and affiliate marketing. Despite a past identity issue with an online retailer, listings remain available for reactivation. The business seeks a buyer capable of capitalizing on growing post-pandemic travel trends, particularly someone with an existing online retail account or strong social media skills.
Highlighted opportunities include increasing targeted advertising and exploiting the busy fourth-quarter sales period. Successful influencer partnerships have been established, especially in Germany, indicating room for expansion in this area. Unlike dropshipping, this business boasts unique intellectual property safeguarded by substantial investment in product development. The sale package includes brand assets, customer databases, manufacturing relationships, marketing materials, and social media accounts, with post-sale support assured.