An application designed to help locate headphones and earbuds, developed in Swift using Xcode 11, was released on January 8th, 2020. It initially offered no subscriptions or in-app purchases, with advertisements through Google AdMob shown once per session. An update on February 10th introduced a feature allowing users to locate AirPods by playing a loud sound, priced at $0.99 as an in-app purchase. During February 10th to 16th, 460,000 users updated to the new version. Ads generated $1,400 from February 9th to 16th, while in-app purchases amounted to $388. Additionally, there were 150,000 new downloads in the same period.
The app achieved over 370,000 downloads in its first month and generated more than $4,000 in revenue, with $1,700 earned in a week. With an average rating of 4.6 stars from over 8,000 reviews, the app had 1.6 million impressions on the App Store. Additional revenue potential through in-app purchases could raise earnings significantly. The app is available for sale, inclusive of a full transfer to a buyer’s Apple Developer account and the complete source code, assuming the buyer meets bidding requirements and releases payment through an escrow service. Operating in a competitive landscape, the app's presence could be sustained or improved with strategic updates or App Store Optimization (ASO).
Despite no expenditure on marketing, the app has thrived organically within its trendy niche, offering a competitive advantage by being free compared to similar apps priced at $5.99. The current owners, experienced in app sales, seek to sell due to the demands of new projects.