The business for sale is an online program aimed at individuals seeking to reduce their alcohol consumption for improved health and well-being. Developed by a founder with personal experience in overcoming alcohol dependence, the program comprises 65 results-oriented lessons available through an annual subscription. The content, professionally voiced and scientifically developed, is accessible on various platforms. With an email list of nearly 9,000 and absence of ongoing content needs, the business offers potential for significant growth in a billion-dollar industry. The founder is selling due to personal family circumstances limiting their ability to expand the business globally. Key assets included in the sale are the complete program, associated website, and domain(s). The business sits within a substantial market, with over 100 million people globally facing mild to severe Alcohol Use Disorder, yet underserved by traditional interventions like Alcoholics Anonymous. Competitive saturation remains low. Marketing efforts to date have been minimal, leaving room for substantial growth through strategies such as social media engagement, paid advertising, and partnership opportunities, particularly in the corporate wellness sector. Operational demands are low, with infrequent customer service emails and no ongoing content responsibilities. The seller lacks digital marketing expertise, contributing to irregular revenue caused by inconsistent marketing efforts. The website has been inactive for approximately two months due to personal reasons, impacting new buyer acquisition. The business presents a unique opportunity for buyers to capitalize on an underexploited market segment with the potential for significant expansion through more strategic marketing initiatives.