The website, established in May 2008, specializes in selling Joomla! templates for the Virtuemart e-commerce extension. The business model offers customers either a single template purchase or a subscription-based template club with access to new and current templates, updates, and support. All 70 articles on the site are created in-house without employing additional content writers, while the template design and support are provided by two freelancers from Poland. The website is hosted in the UK on a managed VPS, and hosting can be transferred to the new owner. Revenue tracking is possible through available data from 2017 to 2018, and finances are kept separate from other accounts. The primary expenses are hosting, web design, and support. The sale includes the main and a sister website, with all associated social media accounts. However, no email lists or additional intellectual property are included, apart from template copyrights. The site garners natural traffic from Google and social media platforms like Twitter and Facebook, without utilizing paid traffic or direct advertising. Two freelancers handle template support, while customer and sales support is managed by the owner. The main competitors are notable template and theme platforms, but this website differentiates itself through design quality, pricing, and support. The owner is willing to provide post-sale training and support and sign a non-compete agreement. Growth opportunities include expanding services such as hosting and customization. The website is positioned for a global audience with no geographical limitations on potential buyers. A 5% success fee applies upon a successful transaction.