An online prepping blog, founded in 2013, focuses on sharing preparedness and survival strategies. Utilizing WordPress for its platform, most content is original, with the founder personally authoring over 500 out of approximately 1,200 articles. Despite opting out of active social media engagement, the site maintains high Google rankings. Revenue is primarily derived from Google Ads, Amazon affiliate links, and diverse ad sales, with seasonal fluctuations noted. The business is offered for sale, including the domain transfer, website backup, database files, and a subscriber list with over 18,000 contacts managed via an email service. Potential buyers can alter existing affiliate and ad codes. The decision to sell arises from shifting personal interests, and payment is to be facilitated through escrow. The owner confirms accurate revenue tracking linked directly to the site, although financials are not separated from personal accounts, and tax documentation has not been provided. Hosting is managed on a well-known provider, necessitating a change only in account details post-purchase. Main recurring expenses include hosting, newsletter services, and optional contest-related costs. Although not including social media accounts, the business provides a robust email list as part of the sale. Traffic sources include direct and organic methods, supported by SEO practices using a well-known plugin. The business does not engage in direct advertising or traffic purchase but focuses on logical, well-composed articles. The founder, a sole operator, would assist the new owner post-sale and is open to a non-compete agreement. Growth opportunities align with the increasing interest in the preparedness niche, with geographical acquisition barriers absent.