A national directory offering services in over 80 categories, the website primarily catered to small businesses in the wedding, party, and event industries, such as limo services, bakeries, and party planners. Businesses could advertise for $99 per listing, with deals available for multiple listings. Despite its initial success, limited resources have caused the owners to shift focus away from the project, although it remains a successful venture with significant revenue potential. The site is database-driven, user-friendly, and equipped with an admin panel to manage content and listings efficiently.
Over the past four years, the directory gained recognition in the industry, attracting advertisers through various methods including cold calling and lead generation. The platform had hundreds of paid advertisers, with annual advertising rates ranging from $99 to $1,200. In recent months, advertising renewals have generated substantial revenue, though the potential for more renewals remains untapped due to limited time and resources. In 2008, advertising sales reached approximately $78,000, with average monthly revenue of around $7,083, bolstered by additional income from Google AdSense.
The majority of site traffic comes from search engine referrals, with an increasing presence on Yahoo. SEO strategies have driven organic traffic, with the keyword "Party Busses" maintaining a strong position on Google. Although the site isn’t the primary income source for the owners, who run a web design company, they believe that with dedicated focus, the project could continue to thrive.