The business, established in 2010, generates revenue through multiple streams, including various ad networks and sponsored posts from several companies. It also earns income from paid social media posts. Content for the website is created, written, and published by the current owner and promoted through social media and email. Initially a coupon site, it rebranded in 2014 to focus on topics like green living, organic recipes, and DIY crafts, eliminating affiliate links in the process. The site primarily attracts female visitors, with a significant portion aged 25-34. The owner, who also manages a pet-related site, is selling due to personal reasons and to spend more time with family. The sale includes the website and its domains, along with associated social media accounts boasting substantial followings, a mailing list with approximately 1,578 subscribers, and established traffic sources primarily from social, referral, direct, and organic channels. No search engine penalties have been incurred, and the site leverages social media for marketing. Financially, the business integrates with ad networks like Sovrn and AdSense, and live revenue verification is available. Major expenses include hosting, domain fees, and occasional content outsourcing. The site is built on WordPress and requires general web management skills. The owner performs daily operations but is open to making introductions for content production sourcing. Post-sale support and a non-compete agreement are offered, with growth opportunities identified in affiliate monetization. The owner expresses a desire for the site to thrive under new management, highlighting its potential in areas like gardening and recipes, especially with affiliate link integration. Geographic flexibility is noted, with a predominantly U.S.-based readership.