The business, established in 2005 and operating under its current name since 2007, offers a platform for comparing auto insurance quotes in the US. Visitors simply input their zip code to receive quotes. The site's revenue model primarily involves monetizing clicks on ads from major insurance providers tailored to the visitor's state. The platform has seen success with a specific advertising offer, earning upwards of $3 per click with high conversion rates. CLICKinsure initially focused on lead generation for its parent insurance brokerage but shifted solely to auto insurance advertisements around 2009 due to profitability and ease of management. The site operates on WordPress, allowing non-technical administrators to manage and customize landing pages easily. CLICKinsure runs an affiliate program since 2005, which has grown to include around 3,000 affiliates. Affiliates generate a substantial portion of site traffic, receiving 60% of the revenue they generate. The business is relatively low-maintenance, with responsibilities limited to reviewing affiliate applications and some bookkeeping. As of now, the website’s primary visitors are US car drivers seeking insurance quotes. Although the business is sold separately from its parent company, it still offers post-sale support for three months. Growth opportunities lie in expanding the site’s content library for better organic search rankings and utilizing niche landing pages more effectively. The decision to sell the business arises from the parent company's shift towards commercial insurance, necessitating an owner who focuses on auto insurance or lead generation.