A company has developed a race discovery website, providing tools for runners to find events worldwide. After over five years, they are selling the site due to focusing on client work. The domain offers a strong audience, with 63,000 Facebook fans and 2,000 Twitter followers. The site receives around 2,000 daily visits, peaking at over 15,000 with promotion. Revenue is generated through high-paying verticals like sportswear and apps, affiliate income, and automatic advertising. Features include a printed calendar, brand assets, and integral social media channels with around 70,000 followers. The website's infrastructure is reliable, managed through a custom WordPress installation, with race details largely submitted by users.
The sale package includes social media accounts, printed calendar files, branding, an RSS email newsletter with around 2,500 subscribers, and a network of over 6,000 races. Tools such as a WordPress plugin and embeddable race maps enhance user engagement across various platforms. There is potential for further monetization through paid listing upgrades and a dropship store for running gear. Ideal buyers might be running-focused businesses, ad revenue-driven online platforms, or groups with a strong interest in running. Understanding the running industry is beneficial, and an existing set of contacts with race organizers can be passed on to the buyer.
The sale will utilize Escrow to secure transactions, offering files, databases, and a user guide. Installation assistance is available if needed, though some expertise in WordPress transfers is recommended. The sale does not have a set "Buy it Now" price, and the reserve price will not be disclosed. Potential buyers must demonstrate credibility, with serious inquiries requiring an NDA for further details.