A portfolio of websites generating leads for the Senior Care industry is up for sale. Established in 2009, the business has grown steadily, achieving over $2 million in revenue with a profit margin of 35-40% in the most recent trailing 12 months. This portfolio includes the main site along with several secondary sites, and around 350 keyword-based domain names. The business primarily earns income from selling leads generated through a mix of organic search, Pay-Per-Click ads, and other advertising efforts. An additional $120,000 was earned from Google AdSense over the past year. The business operates on a largely automated proprietary back-end system, requiring minimal owner intervention—to oversee advertising campaigns, review reports, and handle invoicing—taking 5-15 hours weekly. It is being sold as the owner is transitioning to a new role in a startup, limiting the time available to manage the venture. There are multiple growth opportunities for a new owner, such as expanding into the Home Care sector, developing additional domain names into websites, engaging in email marketing, and potentially selling leads directly to end users rather than through re-sellers, to increase margins. The business currently has agreements with six senior care referral agencies, which can be transferred to the new owner. The setup involves minimal operating costs outside of PPC advertising and server expenses. The sale includes the proprietary platform, domain names, and a comprehensive customer database. The current owner is willing to provide post-sale support and sign a non-compete agreement. Interested buyers are encouraged to contact the listing broker for further inquiries.