Facebook App 6.5 million installs, 50k targeted email list, 127k REAL Fans, USA
pinkribboncare.com
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October marks Breast Cancer Awareness Month, and the social community, referred to here as "pinkribboncare," recently established an engaging platform for breast cancer survivors, boasting roughly 2,400 members. Key aspects of this offering include a mobile app, a Facebook fan page with over 127,000 fans, and significant subscriber lists with over 40,000 members. Launched on Facebook with 6 million installs, the app has successfully raised millions for breast cancer charities since 2008 without soliciting direct donations. Instead, revenue was generated through sponsored ads, wall posts, and affiliate offers.
Updates are needed for the app to function optimally with Facebook's current frameworks. Despite this, it achieves impressive organic reach, with wall posts accessing between 15,000 to 70,000 people without paid promotions, which would otherwise cost $300-400 per post. This extensive reach combined with strategic promotion can yield a consistent return of 10 to 20 times the initial investment.
An investment of over $250,000 and four years has been poured into cultivating this community. Financial constraints have prompted the sale. Prospective buyers are expected to continue supporting the survivors. A unique selling feature is a contractual guarantee from a third party ensuring a profit exceeding investment within 12 months, or a buy-back offer at 10% above the purchase price.
Revenue is bolstered by Amazon sales and ad networks, generating commissions from leads with an average revenue of $25-$110 per post. The fan page, coupled with organic Facebook search, drives substantial traffic and engagement. The forthcoming buyer will inherit precise promotional strategies to maximize profitability.