An alternative product website, focusing on a niche related to December 21, 2012, is for sale without reserve. The platform explores areas like alternative energy, health, science, and conspiracy theories. The site started in late 2009 and has become highly profitable, particularly as global interest in the 2012 phenomenon grew. It offers a digital product for $49.95 and a $6 monthly membership, tapping into a market expected to peak in 2012. This site includes all related assets—ebooks, audio, sales copy, and a subscriber base—and boasts a five-figure monthly turnover with substantial natural search traffic and affiliate referrals, drawing over 1 million visitors in 2011 alone. The business includes a comprehensive package of resources: website files, professional sales materials, affiliate and subscriber email lists, and ongoing operational support, all facilitating a smooth transition for new ownership. In 2011, it yielded a gross profit of $109,500, with monthly recurring income of approximately $2,000. Operating costs are minimal, primarily involving a part-time content creator and marketing expenditures. The potential for growth is significant, especially with the opportunity to translate the existing product into other languages and optimize sales techniques to increase conversions. It is positioned as both an alluring entry point for newcomers to the niche and an asset for industry veterans aiming to expand their portfolios. The seller promises continued support post-sale, including introductions to key joint venture partners. This sale presents a chance to capitalize on a presumably booming market in 2012.