The business in question is a direct-to-consumer streetwear brand primarily selling through a Shopify platform to customers in Germany, Austria, and the EU. Established as a registered Austrian trademark, the brand offers both print-on-demand items and stocked apparel, including hoodies and denim. The brand ceased advertising expenses over the past three months, relying instead on organic and email-driven revenue. Over its 29-month operational period, it generated €37,712 in lifetime sales from 836 orders with a conversion rate of 5.24%, demonstrating a strong product-market fit. Significant opportunities exist for a potential buyer, including revitalizing dormant social media accounts to boost engagement and testing paid advertising on higher-margin products like hoodies. Existing stock valued at €12,920 is included without extra cost, illustrating a reinvestment strategy where profits were rapidly reallocated to production. The brand’s supply chain encompasses relationships with manufacturers in Turkey and China, producing a diverse range of streetwear. Present operations require minimal owner involvement, with weekly tasks limited to order fulfillment and customer emails. The brand's social media presence, consisting of 2,800 Instagram and 3,000 TikTok followers, represents untapped marketing potential. Financials indicate a break-even status due to continuous reinvestment in inventory, with recent revenue declines attributed to an operational focus shift by the current owner, who has pursued other professional opportunities. The sale includes comprehensive assets such as inventory, a Shopify store, design rights, and supplier contacts. A transition and support period post-sale is offered to ensure a smooth handover.