An established Australian brand specializing in women's intimates offers a comprehensive package encompassing brand strategy, identity, and a three-year growth plan. Over the past 12 months, it generated approximately $38,000 in revenue without substantial marketing expenditure, relying instead on organic and referral traffic. The business operates with minimal owner involvement, as daily operations are handled by staff, positioning it as a largely passive asset. The customer base is notably loyal, with a 76% repeat customer rate, predominantly made up of style-conscious, career-oriented women aged 25-44 who appreciate sustainable brands. Despite a lack of advertising, the business maintains strong organic search conversion rates and a high average order value of around $100, driven by sales of seamless underwear bundles. The revenue has decreased by about 25-30% over the past year, attributed to the absence of marketing efforts rather than demand. Key operational elements include automation through Shopify and an under-utilized Klaviyo email and SMS marketing system. The product lineup, characterized by ethical certifications, supports real SEO equity and includes a range of bundles offering promotions. For potential buyers, the acquisition comes with ownership support and the possibility of retaining a 10% stake by the current owner to ensure a seamless transition. Ideal buyers are those with e-commerce experience or marketing capabilities to reinvigorate paid acquisition efforts and potentially expand the product line into related categories such as activewear and sleepwear. The business is presented as a turnkey opportunity, ready for growth through strategic marketing investments.